My Role: User Interface, Design System,
Digital Design, Prototyping, Illustration
Tools: Photoshop, Illustrator
& Invision
I was commission to work on the
re-design of the website. Updating and refreshing the website's User Interface and experiences and establishing Design System as well as the Visual Design concepts.
Jo Malone London is a British lifestyle brand known for its unique fragrance portfolio and luxury products for the bath, body and home. Jo Malone London continues to inspire aloyal following.
Idea & Objectives.
Working with the design director and the UX team I was briefed to design a working e-commerce website based on a pitch document, supplied wireframes and the site map. I worked on a few User Journeys for the redesign. Making conversions as seamless and
easy as possible with all design thinking.
User flow
This was an example of if the user wanted to buy online and pick up in-store. We needed to use a store locator and various way to select the area they wanted to find their nearest store in.
Wireframes
UI
UI
Typography
UI
Colours
UI
Typography
UI
Colours
Webdesign
Visual Design
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