My Role: User Interface, Digital Design, Prototyping, Illustration
Tools: Sketch, Illustrator, Invision, Abobe AE
Working with AKQA I was commission to work on the bespoke podcast series: Ghost Stories on the Rolls-Royce website. The User interface and experience needed to be complement the existing brand but have its own uniqueness and had worked with the art director on the visual design concepts.
Rolls-Royce presented a new icon - second-generation Ghost. The reimagined saloon car marks a contemporary turning point for the model. It reflects a post-opulent design philosophy that rejects ostentatious expressions of wealth and embraces elegant restraint.
Idea & Objectives.
Working with the design director and the UX team I was briefed to design a working e-commerce website based on a pitch document, supplied wireframes and the site map. I worked on a few User Journeys for the redesign. Making conversions as seamless and
easy as possible with all design thinking.
User flow
This was an example of if the user wanted to buy online and pick up in-store. We needed to use a store locator and various way to select the area they wanted to find their nearest store in.
Wireframes
UI
UI
Typography
UI
Colours
UI
Typography
UI
Colours
Webdesign
Visual Design
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