My Role: User Interface, Art Directional Input Digital Design, Prototyping, Illustration
Tools: Sketch, Illustrator, Invision
Working with an agency called B-Reel, we translated the exceptional physical sensation of the Loro Piana product into a new, digital flagship experience. Creating a site architecture that is both elegant and fluid, we then created the first interactive garments to hero a new way in which people could "touch" and experience the product. The whole site experience featured an editorial and commercial aspect, elevating the LVMH owned brand to a new level.
Loro Piana is an Italian textile and clothing company specialising in high-end, luxury cashmere and wool products.