My Role: User Interface, Art Directional Input Digital Design, Prototyping, Illustration
Tools: Sketch, Illustrator, Invision
Working with an agency called B-Reel we translated the exceptional physical sensation of the Loro Piana product into a new digital flagship experience. Creating a site architecture that is both elegant and fluid, we then created the first interactive garments to hero a new way people could "touch" and experience the product. The whole site experience housed editorial and commercial elevating the LVMH owned brand to a new level.
Loro Piana is an Italian fabrics and clothing company specialising in high-end, luxury cashmere and wool products.
Idea & Objectives.
The concept for these interactions was to bring customers close to the product in a digital plane. To allow people to imagine the exquisite softness and beautiful detail of the collection from the palm of their hand. Beautifully shot, customers could interact with jackets, bombers and cashmere jumpers from their devices.
Wireframes
UI
UI
Typography
UI
Colours
UI
Typography
UI
Colours
Webdesign
Visual Design
/
Next