Rolls-Royce presented a new icon for its second-generation Ghost. The reimagined saloon car marks a contemporary turning point for the model. It reflects a post-opulent design philosophy that rejects ostentatious expressions of wealth and embraces elegant restraint.

Working with AKQA, I was commissioned to work on the bespoke podcast series: Ghost Stories on the Rolls-Royce website. The user interface and experience needed to complement the existing brand, but also have its own unique identity. I worked with the art director on the visual design concept.

My Role: User Interface, Digital Design, Prototyping, Illustration
Tools: Sketch, Illustrator, Invision, Adobe AE

To accompany the comprehensive launch across the web and social media; an original podcast series was developed, recorded, and produced. Working with the creative director, as well as the art director, the brief was to design the landing page and the player components that Rolls-Royce were featuring on their website. For this task, I worked with supplied wireframes and a user journey.

Idea & objectives

Ghost Stories

UI Design

Visual Design

Webdesign