My Role: User Interface, Art Directional Input Digital Design, Prototyping, Illustration
Tools: Sketch, Illustrator, Invision
Working with an agency called B-Reel we translated the exceptional physical sensation of the Loro Piana product into a new digital flagship experience. Creating a site architecture that is both elegant and fluid, we then created the first interactive garments to hero a new way people could "touch" and experience the product. The whole site experience housed editorial and commercial elevating the LVMH owned brand to a new level.
Loro Piana is an Italian fabrics and clothing company specialising in high-end, luxury cashmere and wool products.