Loro Piana is an Italian textile and clothing company specialising in high-end, luxury cashmere and wool products.

Working with an agency called B-Reel, we translated the exceptional physical sensation of the Loro Piana product into a new, digital flagship experience. Creating a site architecture that is both elegant and fluid, we then created the first interactive garments to hero a new way in which people could "touch" and experience the product. The whole site experience featured an editorial and commercial aspect, elevating the LVMH owned brand to a new level.

My Role: User Interface, Art Direction, Digital Design, Prototyping, Illustration
Tools: Sketch, Illustrator, Invision

The interaction concept was to bring customers "close" to the product in a digital plane; to allow people to imagine the exquisite softness and beautiful detail of the collection from the palm of their hand. Beautifully shot, customers could interact with jackets, bombers and cashmere jumpers from their devices.

Idea & objectives

UI

Wireframes

Visual Design

Webdesign